The Gandhi-Bot flap: New England Brewing Co. agrees to name change

On January 18, we posted an update on the Gandhi-Bot controversy, noting that Connecticut State Representative Prasad Srinivasan was planning to meet with the brain trust at New England Brewing Co. “I think they must take it one more level — to reconsider and rename that brand of beer,” Srinivasan said. “ I find it despicable that they should use the name of Mahatma Gandhi.”

On Friday [1.23],  this entry appeared on Srinivasan’s website:

New England Brewing Co. agrees to rename “Gandhi-Bot” beer

Dear friends and neighbors,
I am very glad that New England Brewing Co. heard the concerns of the Indian-American community. Our sensitivity on this important issue has been addressed and I am looking forward to the early release of their renamed and re-branded product. Please view their response below:
————————————————————————
Over the course of the last few weeks, New England Brewing has met with local Indo-American business owners, temple, and community leaders, as well as with State Representative Prasad Srinivasan and other state leaders. We learned of their support for our small business as well as some of their concerns regarding our Gandhi-Bot beer name and label. After careful consideration we feel that renaming Gandhi-Bot is the right move (the beer will remain the same). We have begun the process of renaming and rebranding this beer which may take up to three months. Taking these steps will allow us to express our support for the Indian-American community while also limiting any economic losses. We are grateful to have State Representative Srinivasan’s support in the continued success of our small CT business. We thank our supporters for standing by us through this transition.
Sincerely,
New England Brewing Co.
Woodbridge, Connecticut

The statement from NEBCO has not been posted on their Facebook page, which is where news of the flap came to light when they made their first statement on January 3.

Any suggestions for a new name? Post ’em here, and we’ll forward them to NEBCO.

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